What does clean beauty mean?
Clean beauty is when products are formulated without any known or suspected harmful ingredients to your health. These harmful ingredients can be linked to hormone disruption, reproductive problems, neurological system, cancer, and skin irritation.
But in the clean beauty world, there is a lot confusion of about ingredients and what doses are scientifically safe. This is the reason we decided to take clean beauty one step further. We created the category of transparent clean beauty with the promise to be honest about every aspect of our brand.
