Clean beauty is when products are formulated without any known or suspected harmful ingredients to your health. These harmful ingredients can be linked to hormone disruption, reproductive problems, neurological system, cancer, and skin irritation.
But in the clean beauty world, there is a lot confusion of about ingredients and what doses are scientifically safe. This is the reason we decided to take clean beauty one step further. We created the category of transparent clean beauty with the promise to be honest about every aspect of our brand.
What does transparent clean beauty mean?
For us, this means being transparent about everything so you don’t have to do investigative work just to buy safe and clean makeup!
Our clean and vegan makeup combine ingredients that are safe for you with ingredients found in nature. Our chemists analyze the safety of each ingredient and its dosage. You can find out more here.Oh and everything is 100% cruelty-free too!
Our incredibly clean and high quality makeup formulas have been developed after thorough research with emollient rich ingredients and just the right amount of pigments to provide you with the highest quality formulas. See all our clean makeup here.
We want to create clean beauty without excess waste. Our inner tube is created from 100% Post Consumer Recycled Plastic (PCR), this means we use discarded plastic to create our lipstick holder and so less plastic ends up in landfill sites. Our lipstick box and main packaging is 100% recyclable too! Find out more here.