Avvai Approved Ingredient List

Avvai’s clean makeup products combine ingredients that are safe for you with ingredients found in nature. We work with chemists, look at scientific research, and only use the cleanest makeup ingredients to create clean makeup formulas that are vegan and cruelty-free too!

We believe in 100% transparent clean beauty only.



Ascorbyl Palmitate
Ascorbyl Palmitate comes from plant oils and is a form of vitamin C. It has antioxidant benefits an also helps improve the health of your skin.


Benzyl Alcohol
Benzyl alcohol helps to prevent the growth of harmful bacteria, fungi and other microorganisms that can contaminate makeup products.
Butyrospermum Parkii (Shea) Butter
Shea Butter is a natural moisturizer that helps to hydrate and nourish the lips. It helps to prevent dryness, cracking and flaking of the lips, keeping them soft and supple. 


C18-36 Acid Triglyceride
C18-36 Acid Triglyceride is derived from coconut oil. It is used to repair dry skin and lips as well as protect from free radicals damage.
Caprylyl Glycol
Caprylyl Glycol is derived from fatty acids. It acts as a humectant to hydrate your skin and lips. It also has preservative-like properties which ensures your makeup products are fresh and safe for a longer time period.
Citrus Aurantium Dulcis (Orange) Peel Wax
Orange Peel Wax helps in making lipsticks long-lasting by keeping the color and shine of the lipstick intact for a longer time.
Copernicia Cerifera (Carnauba) Wax
Carnauba Wax is a vegetable wax that comes from the leaves of a tropical palm tree in Brazil. It is the hardest natural wax with an incredibly high melting point and is used to stabilize and solidify stick products like lipsticks.


Disteardimonium Hectorite
Disteardimonium Hectorite is derived from naturally occurring minerals, specifically from the mineral hectorite. Hectorite is a type of clay that helps to improve the shelf life of makeup products by preventing the growth of bacteria and other microorganisms.


Euphorbia Cerifera (Candelilla) Wax
Candelilla Wax comes from the leaves of the candelilla plant. It is used as a beeswax substitute to add hardness to products like lipsticks.


Hexylene Glycol
Hexylene Glycol is a naturally occurring compound. It is used in our clean makeup products to make formulas, such as our clean eyebrow pencil spread evenly and smoothly.
Hydrogenated Coco-Glycerides
Hydrogenated Coco-Glycerides is made from coconut oil. It has many benefits as it has an antibacterial effect, it also nourishes your skin and helps our clean makeup formulas remain their consistency in texture.
Hydrogenated Soy Bean Oil
Hydrogenated Soy Bean Oil is extracted from soy beans, it has a high melting point and keeps products - like our clean eyebrow pencil - solid. This oil is also rich in Vitamin E which gives it antioxidant benefits and the ability to shield against environmental factors.
Hydrogenated Vegetable Oil
Hydrogenated Vegetable Oil is derived from plants. It ensures our clean beauty products easy to use as it adds a smooth and blendable consistency to the formulas. It also has many benefits as it is rich in antioxidants.


Macadamia Ternifolia Seed Oil
Macadamia Oil contains high levels of palmitoleic acid, which helps soften and smoothen the lips. It is rich in vitamins, minerals and antioxidants which helps to prevent dryness and chapping.


Phenoxyethanol is a mild alcohol that comes from flowers. Its alcohol content evaporates almost immediately when applied to the skin. While its other properties enable it to be a natural preservative to ensure your clean beauty products stay stable and safe for a longer time period.
Pigments are used to add color to your clean makeup products. They have a long history of use in cosmetics and are considered incredibly safe. These include iron oxides, titanium dioxide and lake pigments.
Polyglyceryl 2 Triisostearate
Polyglyceryl 2 Triisostearate is derived from a mixture of a fatty acid and glycerin found in vegetable oils. Its incredible properties help ensure our clean makeup products stay solid yet blendable.


Ricinus Communis (Castor) Seed Oil
Castor Seed Oil is derived from the seeds of the castor bean plant. It is full of omega fatty acids that hydrate and lock moisture into your skin and lips.
Rosa Moschata (Rosehip) Seed Oil
Rosehip seed oil is rich in antioxidants like vitamin C and carotenoids, which helps to stimulate collagen production.


Silica helps to make lipsticks more resistant to water and sweat. It helps to prevent the lipstick from smudging, even in humid or wet conditions.
Simmondsia Chinensis (Jojoba) Seed Oil
Jojoba Seed Oil is derived from the jojoba plant. It is naturally hypoallergenic, antibacterial, and completely odourless (this means no perfume is required to mask its smell). It is incredibly moisturizing especially for dry skin or chapped lips as it helps lock in moisture.
Stearic Acid
Stearic Acid is a fatty acid that comes from plant oil. It helps soften your skin and keep our clean makeup formulas from separating.


Tocopherol, also known as Vitamin E, is an antioxidant that moisturizes the lips and helps to maintain the color and texture of lipsticks.
Tocopheryl is a form of vitamin E, it acts as an amazing antioxidant and adds anti-inflammatory properties to clean makeup products.


Zinc Stearate
Zinc Stearate is naturally found in our body. In our clean makeup products, it comes from stearic acid – an acid that is derived from plant oil. It helps ensure our clean makeup formulas remain stable and have a smooth consistency.