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The Brand

It is time to meet your new best friend — Avvai Beauty

Our first visit to a clean beauty store left us confused instead of excited about what really is clean makeup. Makeup should be fun and safe. This belief inspired us to demystify makeup ingredients and clean makeup formulas. We created the category of 100% transparent clean makeup to revolutionize the makeup industry with you. This means transparency from A to Z, whether that is our makeup formulation or our commitment to sustainability.

Our goal is to empower you with research-based information so you don’t have to think twice about safety.

  • We share everything with you. This includes all our ingredient information, which can easily be found on our Avvai Approved Ingredients here.
  • We really don’t like waste. Our sustainable packaging is unique – our clean eyebrow pencil comes with a spoolie that can be used even when the pencil is over while our boxes are 100% recyclable too. See more about it here.
  • You. You being part of our journey as one of Middle East’s first clean, vegan, cruelty-free makeup brands.

Clean Formulas. Vegan Ingredients. Cruelty-Free. Sustainable Packaging.

Ingredients Inspired By NATURE.